The UFC once again dominates the landscape at 45th street in Times Square.  GSP Vs. Fitch and Lesnar Vs. Herring get co-billing on this massive billboard.  While the UFC has traditionally owned the MMA marketing space in Times Square they have recently been joined by a huge Affliction promotional billboard for their recent event just blocks away.  We will keep tabs on how the MMA billboard wars play out in Times Square.  Click through and take a look at our exclusive photo gallery of the UFC billboard and one shot of the Affliction board.